Ngokwe-United Nations Statistics Office, amaphesenti angu-90 abantu baseMelika, amaphesenti angu-89 amaJalimane namaphesenti angu-84 amaDashi acabangela izindinganiso zemvelo lapho bethenga izimpahla.Ngokunakwa okwengeziwe ekuvikelweni kwemvelo, ukuvikelwa kwemvelo sekuyingxenye yempilo yomuntu yansuku zonke, kodwa futhi ingxenye ebalulekile ekuthuthukisweni kwebhizinisi.Njengengxenye ebalulekile yezimonyo, ukupakishwa kuye kwaqashelwa kakhulu yizinkampani ezinkulu zezimonyo.Emhlabeni wonke, izimonyo zikanokusho, umholi embonini yobuhle, seziqala aukupakisha esimemeuguquko.
Ukupakisha okunethezeka kunesabelo esikhulu semakethe
U-Paul Crawford, inhloko yezinsizakalo zokulawula nezemvelo e-British Toiletry and Perfumery Association (CTPA), uvumile ukuthi okulindelwe ngamakhasimende ezimonyo zikanokusho kwakungavamile uma kuqhathaniswa nemakethe evamile futhi ukupakishwa kwakubhekwa njengengxenye ebalulekile yomkhiqizo.“Ukupakisha kuyingxenye ebalulekile yokwakhiwa komkhiqizo, ukumaketha, izithombe, ukuphromotha nokudayiswa.Inhlanganisela nephakheji ngokwayo kufanele imele umkhiqizo kanye nomkhiqizo. "
Njengoba ukuqwashisa kwabantu ngokuvikelwa kwemvelo kuqina, abathengi banezidingo eziphakeme neziphakeme zokupakishwa kwezimonyo.Ikakhulukazi izimonyo zokunethezeka, emehlweni abathengi, izimonyo zokunethezeka kufanele zibe semizamweni yokupakisha enobungani bemvelo.Ngesikhathi esifanayo, izinkampani eziningi zifuna ukusebenzisa izinto zokupakisha ezizinzile.Izinkampani zanamuhla ezinkulu zezimonyo zamazwe ngamazwe, njenge-Chanel, i-Coty, i-Avon, i-L 'Oreal Group, i-Estee Lauder nezinye, zizinikele ekukhuthazeni ukupakisha okusimeme.
Ukuthuthukiswa kokupakisha kuhlobene nomnotho wesifunda
Ucwaningo luthole ukuthi ukuthuthukiswa kwezimpahla zikanokusho kanye nokupakishwa kwazo kuhlobene kakhulu nokuchuma kwezomnotho esifundeni.Amazwe nezifunda ezinamazinga aphezulu emali engenayo kazwelonke, njengeNyakatho Melika, iNtshonalanga Yurophu kanye ne-Japan, izimakethe ezinkulu zezimpahla zikanokusho nokupakishwa kwazo.Ngaso leso sikhathi, amazwe asathuthuka kwezomnotho afana neBrazil, Russia, China kanye ne-India abone ukwanda kwemakethe yezimpahla zikanokusho nokupakishwa kwazo eminyakeni yamuva nje, kukhula ngokushesha ukwedlula amazwe athuthukile.
Imikhiqizo yokunethezeka ikwazisa ukupakishwa okusimeme
Imboni yobuhle ngokujwayelekile iqhutshwa yizithombe, futhi indima yokupakisha inkulu kakhulu.Kodwa-ke, abathengi bezimonyo eziwubukhazikhazi manje balindele ukuthenga imikhiqizo efakwe emaphaketheni ekwazi ukuphinda isetshenziswe futhi ibola.Abadayisi bonobuhle ngokuvamile bayavuma ukuthi izinkampani zezimonyo, ikakhulukazi izinhlobo zikanokusho, zinesibopho esingenakugwenywa sokuvikela imvelo.Imikhiqizo eyaziwa kakhulu kanye namakhasimende abo bavame ukukhathazeka kakhulu mayelana nokuthi ukupakishwa komkhiqizo kuhambisana nemvelo.Ezinye izinhlobo zikanokusho sezivele zisebenzela ukusimama.Nakuba kusenemikhiqizo eminingi yezimonyo emaphaketheni okunethezeka, kunzima kakhulu ukuvuselela le mikhiqizo usebenzisa ingilazi eyenziwe ngensimbi, ipulasitiki eyinsimbi, iphakethe eliwugqinsi odongeni, njll. Kodwa ukupakisha ezibizayo ngokusobala akulungile emvelweni.
Ngakho intuthuko esimeme is ku-ajenda.I-Piper International ikholelwa ukuthi inkambiso enkulu yentuthuko ekufakweni okunethezeka ukuthuthukiswa kokupakisha okusimeme.Njengoba abanikazi bemikhiqizo ewubukhazikhazi beqhubeka nokugxila ekubukekeni kwabo okunethezeka nokupakisha, bazothambekela kakhulu ekusebenziseninemveloukupakisha nezinto zokwakha.
Isikhathi sokuthumela: Sep-13-2022